Market researcher NPD says 41 percent of gamers in the United States are female, and Nintendo says that 33 percent of the Wii’s purchasers are women. On average, females have been playing for eight years, compared to 10 years for males, according to the Entertainment Software Association….. This year, Disney Interactive showed off several big efforts aimed at girls with its High School Musical, Hannah Montana and Disney Princess brands. Electronic Arts also came up with several original titles that appeal to girls and boys for the Nintendo Wii, including titles such as “EA Playground,” “MySims,” “EA Smartypants Trivia” and “EA Boogie.” It also scored kudos for “Rock Band,” a title aimed at the older set that riffs off the craze for “Guitar Hero.”

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