“The Wii at its price point is now setting a standard and an expectation, and people say, well, the Wii is less complex technically. I don’t think that really matters as much to the consumer,” Kotick told the Reuters Media Summit.

The key price point for mass adoption was $199, he added.

“In the next 24 months they all will need to be at that $199 price point, and you can imagine Nintendo will be down to the $129 price point over the next few years,” he said.

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