“[In film,] there’s been a market developed, some may say a pandering market, for women. I think you’ll see that increasingly in videogames and the console world. …[People in the industry] know that there is an audience being underserved, and there will be efforts coming out–especially in online gaming and how that relates to the various console offerings–that will try to engage a broader audience. I think [consoles and publishers] are going to move slowly … but they realize the casual gaming segment is the fastest-growing in the audience in the industry, and they can no longer ignore it.” - Rebel Monkey CEO Margaret Wallace

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