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Updated with full statement: Nintendo not holding major E3 presser

Updated with full statement: Nintendo not holding major E3 presser
James
  • On April 24, 2013

Now this is a very interesting development right after our first PN E3 meeting. As I type this Mr. Iwata is on stage talking to investors about everything Nintendo. During the conference Iwata had some interesting things to say about this year’s E3.

First, we decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past.

In the past we invited reporters, investors and analysts, industry partners, such as software publishers, and distributors who attended E3 to our large-scale presentations. We also used them as a communication tool in which we broadcast our presentations on the Internet to reach out to video game fans around the globe. I believe that many are expecting us to host a similar event this year.

On the other hand, since we set out on new endeavors such as Nintendo Direct two years ago in October, we have been paying special attention to the fact that different people demand different types of information from us. For example, as video game fans are looking for information about games, it seems that they are less interested in sales figures that investors and analysts on the other hand attach much greater importance to, and distribution partners are looking for information on how we are going to market our products in the immediate future. At previous financial briefing sessions we announced information about our products, showed videos and even uploaded the recording of these events onto our website, but given that we now have an established method such as Nintendo Direct, we feel that we will be able to deliver our messages more appropriately and effectively by doing so individually based on the various needs of different groups of people.

At E3 this year, we are not planning to launch new hardware, and our main activity at E3 will be to announce and have people experience our software. Many people are certainly very interested in learning more about the Wii U titles that we are going to announce. We will use E3 as an ideal opportunity to talk in detail mainly about the Wii U titles that we are going to launch this year, and we also plan to make it possible for visitors to try the games immediately. As a brand new challenge, we are working to establish a new presentation style for E3.

First, we decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past. Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market. There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media. Also, I did not speak at last year’s presentation, and I am not planning to speak at these events at the E3 show this year either. Apart from these exclusive events for visitors, we are continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3. We will share more information about them once they have officially been decided.

During the E3 period, we will utilize our direct communication tools, such as Nintendo Direct, to deliver information to our Japanese audience, including those who are at this financial briefing, mainly focusing on the software that we are going to launch in Japan, and we will take the same approach outside Japan for the overseas fans as well.

  • NintendoPSX

    As long as good trailers come up, I’ll be good.

  • http://www.purenintendomagazine.com/ Justin ‘J Money’

    I am actually kind of disappointed about this news. It will be my first E3 and I was looking forward to the large, grandiose presentation. I am still very excited that I am going to E3 and it will be interesting to see how Nintendo handles their presentations this year but I still wish that they were hosting the E3 press event that we are used to seeing.

    • http://www.purenintendo.com/ alex schramke

      While it’s upsetting that my first E3 will lack a giant Nintendo presentation, I can understand where they are going with this. It seems they are trying to stream line how certain information gets to the necessary parties. I’m still excited for the smaller presentations, as I think their main goal is to get visitors to play and experience as many titles as possible.

  • TrevG1

    I admit I’m surprised, and kinda disappointed myself. If any forum screams for a big show, it’s E3! I don’t quite understand Nintendo’s logic here, but they do tend to march to the beat of their own drum. I very much enjoy Nintendo Directs, but I hope they have some big stuff for E3 as well. Against new hardware from Sony & Microsoft, it would really help them. C’mon Nintendo, surprise us!