The following comments and info come from Nintendo UK sales director, Andy Yates…

“We’re very encouraged that it’s going to be a big launch. Our target was to get over 100,000 pre-orders – and we’re in line with that. So far, we’ve already beat our personal best for a console launch. With three weeks to go, we’re in a great position, as pre-orders are still building. Retailers tell us that things are good, and they’re pretty relieved to have a big launch in March; they need something of that magnitude.”

The following comments and info come from Nintendo UK Marketing director Dawn Paine…

“I don’t think you can underestimate peoples’ hunger for new technology – the performance we’re expecting comes from the quality of the product. The pre-order numbers are a testament to that. We are building towards Wii-style launch proportions. That has been our ambition all along: to get the UK into a ‘feeding frenzy’ situation. We feel we’ve picked the perfect time to launch the 3DS.”

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