“To this day, it remains one of the most beloved brands in entertainment. Will the game make a triumphant return to game devices and culture? That really depends on our ability to re-invent it in a meaningful way. It ran out of gas profoundly, as did the entire rhythm/instrument peripheral category all at once. Those are hard-earned battle scars, and if we think we have a meaningful invention that brings it back with new reasons to engage, then we will, but not before.” – Activision CEO Eric

I am a little torn about this statement. On one hand I am still tired of Guitar Hero (Never was a big fan). On the other hand, probably the more reasonable hand, I heard a lot of customers ask about Guitar Hero during my 6 months working at Best Buy. People are looking forward to another GH and I am sure a new one would do well. It seems more like Activision is not ready for another one.