Nintendo has been on a roll for over two years. A standard Wii video console still only costs $285, but add popular games and accessories for the new Wii Fit package, and the price tag moves closer to $500. Microsoft (MSFT) may have similar problems with the Xbox 360 and Sony (SNE) may face slower sales of the PS3. But, the Wii is the game for the more casual player. Hardcore gamers may not be willing to go without a new console. The Wii customer is more likely to pass on the latest version.

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