“It’s weighted more toward physical goods. …When you purchase a Nintendo product, you go on and you say that you’ve purchased a Nintendo product, you get points for that. You also get points for filling out surveys to talk about your experience with the product. You actually get points before you purchase, if you indicate an interest in purchasing… So it really helps us to gauge marketplace demand. As you collect points — these are actually gold coins — you’re able to trade them in for real merchandise.”