WHAT: Celebrities, Nintendo Power editorial staff and videogame influencers will gather at the Nintendo World store in New York City on the evening of September 12. Attendees will arrive on the red carpet and head inside for a night of exclusive entertainment to benefit Starlight Children’s Foundation. There will be a presentation of Starlight Fun CenterTM mobile entertainment units equipped with a Wii™ system, which will be placed in New York City hospitals to brighten the lives of patients undergoing treatment. It will be followed by a silent charity auction with items from Swarovski, Yamaha, Kenneth Cole, EA and others. Guests will be able to play upcoming games such as EA’s MySims Kingdom, Konami’s Rock Revolution, and Gamecock Media Group’s Mushroom Men while enjoying food and music from the acclaimed DJs Adrian and the Mysterious D.

Early the next morning, Saturday, September 13, consumers of all ages dressed as their favorite Nintendo characters will gather outside the Nintendo World store in hopes of being one of the first 400 guests inside the Nintendo Power 20th Anniversary party. These lucky guests will receive a gift bag and can enter a costume contest judged by their favorite Disney and Nickelodeon stars. More details to follow.

WHO: Friday – Nintendo Power staff, Starlight Children’s Foundation representatives, official event sponsors, EA, Konami, CDV, Gamecock, celebrities and videogame industry moguls.

Saturday – Nintendo Power staff, Disney and Nickelodeon stars from the shows “Zoey 101,” “Cory in the House” and “The Wizards of Waverly Place,” Nintendo characters Mario, Luigi, and Link, Starlight Children’s Foundation children and families, joined by kids, parents, teens, enthusiastic gamers and local NY consumers.

WHEN: Friday, September 12, 2008 from 6:00 pm – 10:00 pm

Saturday, September 13, 2008 from 8:30 am – 12:00 pm

WHERE: Nintendo World

10 Rockefeller Plaza

VISUALS:

Friday

· A-list celebrities, Nintendo Power staff, Starlight Children’s Foundation representatives and videogame industry luminaries arriving on the red carpet

· Guests mingling, playing upcoming games and bidding on the silent charity auction items

· Presentation of Fun Centers to the Starlight Children’s Foundation and their hospital representatives

Saturday

· Nintendo Power fans lining up for the chance to win a costume contest and get in the door for a gift bag

· Crowds of consumers interacting with Nintendo characters Mario, Luigi, and Link

· Nickelodeon and Disney stars from the shows “Zoey 101,” “Cory in the House” and “The Wizards of Waverly Place”