NINTENDO FANS SWARM NYC STORE TO BUY SUPER MARIO GALAXY FOR WII AT MIDNIGHT

It’s the Hottest Game for the Hottest Video Game System This Holiday

WHAT:

Kicking off the holiday shopping season on the evening of Sunday, Nov. 11, a multitude of Nintendo fans will line up at New York’s Nintendo World store to be the first in the country to buy Super Mario Galaxy™, the highly anticipated new game for Nintendo’s Wii system.

If you’ve ever seen a crowd of Nintendo fans, you know it’s filled with moms, dads and kids of all ages who thrive in a spirit of camaraderie. Everyone has a different Nintendo memory, but now they’re all coming together in one place on one night.

True to its heritage, Super Mario Galaxy continues the legacy of fun and joyful Mario games. Every few years, a Mario game sets a new standard for the video game industry. The new era begins Sunday night.

VISUALS:

  • A throng of Nintendo fans lined up to buy Super Mario Galaxy.
  • Fans playing the game on kiosks before they can buy it.
  • Prizes, a DJ with dancers, a Velcro wall, a bungee run and other fun activities.
  • The first person in line buying the game when it goes on sale at midnight.
  • Adults and kids possibly dressed up in Nintendo-themed costumes.

WHEN: Activities begin at 8 p.m. Sunday, Nov. 11, though fans will likely line up well in advance.

WHERE:

Nintendo World
10 Rockefeller Plaza (between 48th and 49th Streets)
New York, NY 10020

CONTACT:
Dan Mazei
GolinHarris
212-373-6023
dmazei@golinharris.com

COLLATERAL:
Artwork available upon request