Reggie Fils-Aime discussing the Wii price drop…

“For us this is a very important move. This is only the second price reduction for Wii hardware since we launched back in November 2006. And in the last home console cycle, the leading system at the time sold almost 50 percent of its volume at a price point of $149 or below.”

Reggie on why consumers would purchase a Wii with Project Cafe on the horizon…

“When we launch our new home system sometime in 2012 we think the consumer buying in will look very different than the consumer who’s going to be buying a Wii now. What we’ve seen in this business it that there are certain consumers who love being first – they have to have the absolute latest hardware – and there are other consumers that are perfectly happy to wait until the game library is much more robust and they have a wider range of options.”

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