SEGA has announced a new partnership with Kidrobot, the producer and retailer of limited edition designer toys and collectibles, to celebrate Sonic the Hedgehog’s 25th anniversary.

Kidrobot will be producing an exclusive collection for the anniversary, featuring the blue blur posing in various moments throughout his illustrious gaming career. The collection is due for release in Winter 2016.

Kidrobot’s Vice President of Product and Marketing, Allen Richardson, spoke on the team’s excitement for the project:

Kidrobot is very happy to partner with SEGA. We are excited to bring Kidrobot’s unique style and sensibility to their ever-popular Sonic the Hedgehog brand.

Check out the full press release below and let us know whether you’ll be adding these special editions to your collection.

Press release:

KIDROBOT AND SEGA® ANNOUNCE AN EXCLUSIVE SONIC THE HEDGEHOG™ 25TH ANNIVERSARY COLLECTION

BOULDER, CO- July 13, 2016- Kidrobot is proud to announce a new partnership with SEGA, launching in 2016 that includes a line of Sonic the Hedgehog collectables.

In celebration of Sonic’s 25th Anniversary, the collection features the blue blur captured in various game moments throughout his illustrious career.  Launching Winter 2016, the line includes a Sonic the Hedgehog Blind Box Mini Series, a Sonic the Hedgehog Blind Box Keychain Series and a Sonic the Hedgehog Medium Figure.

“Kidrobot is very happy to partner with SEGA. We are excited to bring Kidrobot’s unique style and sensibility to their ever-popular Sonic the Hedgehog brand,” said Allen Richardson, Kidrobot’s Vice President of Product and Marketing, on the project.

“This collaboration brings together the fandom of pop culture icon Sonic the Hedgehog with the premier creative forces at Kidrobot. Fans across the world will be able to celebrate Sonic for years to come with this creative and fun partnership,” said Ivo Gerscovich, Chief Brand Officer-Sonic, and Sr. Vice President of SEGA of America.

The collection will release in stores and on Kidrobot.com later this year.

About Kidrobot:

Founded in 2002, Kidrobot is acknowledged worldwide as the premier creator and dealer of limited edition art toy, signature apparel and lifestyle accessories. An innovative cross between sculpture and conceptual art, Kidrobot offers not only a powerful medium for today’s international fashion designers, illustrators and graffiti artists, but also the creative canvas for emerging street trends and pop art. Kidrobot toys retail anywhere from $5 to $25,000, and many appreciate in value over time. Kidrobot showcases and sells it unique take on contemporary culture at Kidrobot stores in San Francisco and Las Vegas. Our products can be found online at Kidrobot.com and in select retailers worldwide.

About SEGA:

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Games Co., Ltd., a worldwide leader in interactive entertainment both inside and outside the home.  The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.  SEGA of America’s website is located at www.sega.com.