GamePro: Finally, we have to ask — what does the “i” in DSi really mean?

David Young: The DSi is really about the “individual” gamers. For instance, the Wii console is really meant to be a shared experience for families and friends, where even while you can share pictures and share the fun with multiplayer on the DSi, it’s really designed to be an individual experience. My DSi is going to be different from your DSi — it’s going to have my pictures, my music and my DSiWare, so it’s going to be very personalized, and that’s sort of the idea of the Nintendo DSi. [It’s] for all of the users to personalize their gaming experience and make it their own.

Full Interview HERE