Wired.com: A friend of mine was asking: Now that Nintendo has expanded its sales and marketing team into San Francisco, when might we get a Nintendo World store in the city?

Cammie Dunaway: Interesting question. Certainly not something that we’re working on right now. New York has been a great flagship store for us, we do a lot of events there. So, no plans. But, good idea.

Wired.com: The DSi. Nintendo has traditionally not added things like cameras or music players to its consoles because it concentrates on game play. And where Sony went off the rails with PSP and opened the door for Nintendo, it put too much of that into PSP. How is the DSi not a red-ocean product?

Dunaway: It’s very much centered in gaming experiences and interactive entertainment experiences. What we like to do is make things fun, and so when you start taking pictures and superimposing people’s faces onto someone else’s body, and surrounding it with graffiti and sharing it with a friend, it’s just fun. I think we’ll see people do interesting things with it, incorporating the functionality into games. Gaming has to be at the heart of it.

Wired.com: Is Nintendo going to introduce retail cartridge software that’s only playable on the DSi?

Dunaway: There are no plans, no announcements right now. But certainly, as we’ve historically done, you’ll see us do interesting things with software to take advantage of the hardware capabilities. As Mr. Iwata talked about last night, this new memo pad is one of the cool technologies. It’s not necessarily a game, but it certainly enables people to act as an animator and use their photographs in an interesting and entertaining way.

Wired.com: So right now, the only DSi-only software is downloadable.

Dunaway: Right, the Brain Age games, etc.

Wired.com: Will that be region-locked? Can I buy a U.S. DSi and access the software that Japanese consumers can download?

Dunaway: I believe that just as you can currently buy a DS in Japan and use it here in the U.S., that you should be able to do that with DSi.

Wired.com: Travelers buy portable gaming systems overseas a lot.

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