REDWOOD CITY, Calif. – (Business Wire) Electronic Arts Inc. (NASDAQ: ERTS) today announced multi-year license agreements with consumer electronic accessory manufacturers Sakar International Inc., Sunflex Europe and ACCESSORIES 4 TECHNOLOGY Ltd. (A4T). With the agreements, the EA SPORTS™ label and its partners will bring to market EA SPORTS-branded peripheral products, including for the EA SPORTS Active line of interactive fitness products, to enhance the interactive experience across multiple titles for gaming consoles, PCs and mobile platforms.
Sakar, Sunflex and A4T will be working collaboratively with EA SPORTS and IMG to market and distribute new EA SPORTS-branded peripherals across the globe, designed to enhance the experience of playing EA SPORTS video games and interactive fitness products. These agreements are the latest round of partnerships created in collaboration with IMG Licensing, the exclusive worldwide consumer product and brand licensing agent of EA SPORTS.
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Wii 163,855 PSP 132,911 PS3 114,368 DSi 92,461 DSi LL 70,643 DS Lite 17,388 Xbox 360 6,878 PS2 4,023 PSP go 3,903
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KEEP YOUR NEW YEAR’S RESOLUTIONS WITH MY FITNESS COACH(TM)2: EXERCISE AND NUTRITION
Ubisoft®’s Sequel to Best-Selling Fitness Video Game Now Available
SAN FRANCISCO– January 7, 2010 – Ubisoft® today announced that a follow-up to its best selling fitness title, My Fitness Coach(TM), is now available at retail. Titled My Fitness Coach(TM) 2: Exercise and Nutrition, the game is playable exclusively on the Wii(TM) system from Nintendo.
My Fitness Coach(TM) 2: Exercise and Nutrition combines an effective and personalized fitness game with a customized nutrition program, offering over 130 healthy recipes, catered to the consumers’ goals. The game features over 80 exercises per four distinct in-game personal trainers, each with its own set of exercises unique to the players’ ultimate fitness goals and needs, so that the experience can be tailored for best effect. The healthy recipes featured in the game, which also includes a weekly menu and shopping list, can be completely personalized to include ingredient likes and dislikes – all to fit within the overall workout plan.
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