NINTENDO’S WII GETS HEARTS PUMPING FOR YMCA’S KIDS
REDMOND, Wash., April 11, 2007 – For months now kids, adults and families have been bonding over the hottest new body-moving experience that keeps them both entertained and active. Today, the Wii™ video game system from Nintendo is being donated in 100 party packs to YMCA chapters nationally to keep the energy going. The YMCA chapters plan to use the Wii to help bridge the gap between parents and their kids through their Adventure Guides programs, which foster lifelong relationships between parent and child.
On Saturday, April 14, many of the YMCA chapters also will incorporate active Wii games into their Healthy Kids Day events. Participation varies depending on the chapter, but participants will get their hands on games like Wii Sports™, a widely heralded and highly active five-sport collection of baseball, golf, tennis, boxing and bowling. The events will showcase how Wii has become part of a healthy lifestyle for everyone in the family, since Wii’s motion-sensitive controller gets people up off the couch and moving.
“Consumers all over America are telling us the Wii helps them to stay active and fit and also gives them another reason to be together as a family,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Wii has quickly become a part of America’s fitness plan, from bowling leagues for active seniors to kids and parents who sweat through Wii Sports pentathlons together.”
For more information about Wii, visit Wii.com.