IG: The one thing that a lot of people are pointing to, that Nintendo probably doesn’t do quite as well… the whole online aspect in terms of having a robust online service with all sorts of features. And on the portable side, the iPhone is an always-on, connected device, so it has that advantage, as well. Is there going to be more of an online push from Nintendo, eventually? To have a service like PSN or Xbox Live, or maybe the next iteration of the handheld can be 3G and actually be an always-on device? What kinds of things can we expect from online?

Reggie: Well, first, one of the things that I love about Nintendo is we constantly are reviewing our performance. I completely agree with you that the online… or let me state it more broadly, the digital area is an area where we can improve, and we’ve made a commitment to dramatically improve in that area. Now, what that looks like I can just about guarantee is unlike anything that our competitors have done to date. The reason for that is it wouldn’t be innovative, it wouldn’t be distinctive, and therefore, it wouldn’t be Nintendo. Our approach will be to enable the consumer to discover our digital content much more easily. Our focus will be to have a range of digital content that is compelling for the consumer. Our approach will be a digital business model where every participant is financially moving in a positive direction, and our approach will be to make the consumer say “wow” in the end. That’s what we’re trying to do.

There has been a lot of talk and speculation around the 3DS connection capability. During their press conference at E3, Nintendo hinted at something grand but left a lot to the imagination. I’m sure Nintendo will not let PSN and Live leave them in the dust much longer.

There is a lot more to this very interesting interview with Reggie. Check out more at the link below.

Interview HERE