SAN FRANCISCO & LONDON (November 8, 2007) – SEGA® of America, Inc. and SEGA® Europe Ltd. today announced that Brain Assist™, a game designed to exercise the brain while still keeping things fun, is coming to the Nintendo DS™ portable handheld system. Derived from Touch de Uno!, the classic Japanese arcade game, Brain Assist is easy to pick up and play, and is filled with a variety of mini-games to test gamers’ mental ability.

Brain Assist offers ten mini-games that focus on strengthening the right hemisphere of the brain by challenging the player’s memory, concentration, reflexes, deduction, and analytical abilities. Each game quickly ramps up in difficulty and demands that players think fast to truly maximize their memorization and response times. Players will be put to the test again in the “Lightning Round” where the pace and difficulty of gameplay becomes more challenging. Brain Assist features four nurses that players can choose from who act as guides to help players through the game. Each mini-game takes full advantage of the Nintendo DS Touch Screen technology and allows for an addictive interactive gameplay experience in either two-player co-op mode or fast-paced competitions for up to four players via the Nintendo DS Wireless Connection.

“Brain Assist was designed with two principles in mind, to be easily accessible to all players and to truly exercise players’ brain power,” said Rick Naylor, Director of Marketing, SEGA of America, Inc. “This is the game for anyone looking to increase their IQ and have a great time doing it.”

Brain Assist will be available for the Nintendo DS portable handheld system in spring 2008. For more information, screenshots and assets from the Brain Assist™ video game, please visit the SEGA FTP site at: http://segapr.segaamerica.com.

SEGA Press Site