ACTIVISION AND CABELA’S ANNOUNCE “HUNT ACROSS AMERICA TOUR” – BE THE FIRST TO PLAY IN YOUR CITY

MINNEAPOLIS, MN – SEPTEMBER 2, 2010 – Activision Publishing, Inc. (Nasdaq: ATVI) and Cabela’s today announced details on its forthcoming “Hunt Across America Tour”. This nationwide tour allows hunting enthusiasts and gamers alike to be among the first to play theCabela’s Dangerous Hunts 2011 and Cabela’s North American Adventures video games on Wii™, Xbox 360® video game and entertainment system from Microsoft and PlayStation® 3 computer entertainment system.

With a decked-out trailer pulled by a hunting-themed truck, the Hunt Across America Tour rig will be easy to spot – even without a scope – as it stops at Cabela’s and GameStop stores all over the nation. Those who stop by the tour will get their hands on the TOP SHOT ELITE, the first-of-its-kind wireless hunting controller for Xbox 360 and PlayStation 3 and an innovative new peripheral for Wii.   The groundbreaking TOP SHOT ELITE will come bundled with Cabela’s Dangerous Hunts 2011 and will allow players to have an authentic hunting experience right in their own homes.

The “Hunt Across America” tour starts on Sept. 3 near Austin, Texas, continues across the country and back, making its final stop on Oct. 24 in San Francisco, Calif.

Hunt Across America Tour dates and locations:

Sept 3 – Buda, TX Cabela’s 15570 IH 35 Buda, TX 78610	Sept. 4 – Dallas, TX GameStop 2201 Preston Road, Ste. E Plano, TX 75093
Sept. 5 – Dallas, TX GameStop 2201 Preston Road, Ste E Plano, TX 75093	Sept. 10 – St. Louis, MO GameStop 14011 New Halls Ferry Rd Florissant, MO 63033
Sept. 11 – Hazelwood, MO Cabela’s 5555 St. Louis Mills Blvd., Ste. 167 Hazelwood, MO 63042	Sept. 12 – St. Louis, MO GameStop 14011 New Halls Ferry Rd Florissant, MO 63033
Sept. 16 – Pittsburgh, PA GameStop 48 Trinity Point Dr Ste 4 Washington, PA 15301	Sept. 17 – Pittsburgh, PA GameStop 48 Trinity Point Dr Ste 4 Washington, PA 15301
Sept. 18 – Wheeling, WV Cabela’s One Cabela Drive Triadelphia, WV 26059	Sept. 19 – Hamburg, PA Cabela’s 100 Cabela Drive Hamburg, PA 19526
Sept. 24 – New Haven, CT GameStop 323 Universal Dr. N North Haven, CT 06473	Sept. 25 – East Hartford, CT Cabela’s 475 East Hartford Blvd. North East Hartford, CT 06118
Sept. 26 – New Haven, CT GameStop 323 Universal Dr. N North Haven, CT 06473	Sept. 30 – Columbus, OH GameStop – Taylor Square 2923 Taylor Square Reynoldsburg, OH 43068
Oct. 1 – Chicago, IL GameStop – Rosemont Marketplace 7064 Mannheim Road Rosemont, IL 60018	Oct. 2 – Hammond, IN Cabela’s 7700 Cabela Drive Hammond, IN 46324
Oct. 3 – Hoffman Estates, IL Cabela’s 5225 Prairie Stone Pkwy Hoffman Estates, IL 60192	Oct. 4 – Chicago, IL GameStop – Rosemont Marketplace 7064 Mannheim Road Rosemont, IL 60018
Oct. 8 – Minneapolis, MN GameStop – South Robert Plaza 2008 South Robert Street West St. Paul, MN 55118	Oct. 9 – Rogers, MN Cabela’s 20200 Rogers Drive Rogers, MN 55374
Oct. 10 – Minneapolis, MN GameStop – South Robert Plaza 2008 South Robert Street West St. Paul, MN 55118	Oct. 13 – Sidney, NE Cabela’s 115 Cabela Drive Sidney, NE 69160
Oct. 15 – Seattle, WA GameStop – Hawks Prairie 1380 NE Galaxy Ste A Lacey, WA 98516	Oct. 16 – Seattle, WA Cabela’s 1600 Gateway Blvd NE Lacey, WA 98516
Oct. 17 – Seattle, WA GameStop – Hawks Prairie 1380 NE Galaxy Ste A Lacey, WA 98516	Oct. 23 – San Francisco, CA GameStop – Yuba City Marketplace 1070 Harter Rd Yuba City, CA 95993
Oct. 24 – San Francisco, CA GameStop – *Location undetermined

Cabela’s Dangerous Hunts 2011 is scheduled for release October 26, 2010 for Xbox 360®, PlayStation®3, Wii™ and Nintendo DS™. Cabela’s North American Adventures is scheduled for release September 14, 2010 for Xbox 360®, PlayStation®3 and PlayStation®2, PSP®, and Wii™.