“Why are we walking away from Guitar Hero instead of trying to reinvent it? The most compelling reason for this decision is the fact that so many high quality games have suffered the same fate in the marketplace This is not a matter of lack of quality or poor execution. This is simply a matter of the market running out of appetite for this genre. …perhaps after a cooling period we will revisit the franchise with fresh innovation. (This) will take time and a deep reconsideration.” – CEO Eric Hirshberg

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