Activision in 2008 (Bond, GH, Tony Hawk)
Looking forward into its current Q1 quarter, to end in March, the company says it will be releasing its Dreamworks film tie-in Kung Fu Panda on six platforms, with Griffith saying it had the “potential to be one of our largest Dreamworks properties, potentially eclipsing Shrek.”It also expects to release two new Guitar Hero offerings, but would offer no further specifics, other than saying 2008 would “continue to see the franchise broadening its platform base,” and would see new bands frontlining new disc-based expansions.
Activision stressed the point that 2008 would be a major year for expanding the Guitar Hero franchise, especially in Europe, where it’s still selling well below the company’s 30 percent international sales average, and where hardware supply constraints are now being ramped up.
In addition, Griffith says the publisher has a “full slate” for the rest of the year, including its first James Bond release, more Dreamworks tie-ins with Madagascar 2 and Monsters Vs. Aliens, a new Spiderman and Marvel Ultimate Alliance Sequel, and a new Tony Hawk game for the holidays, which, again, the company didn’t detail but said would move the franchise in a “new direction.”