MINNEAPOLIS, MN – AUGUST 6, 2010 – Activision Publishing (Nasdaq: ATVI) and GameMill Publishing, Inc., in association with Cepia, LLC, announced today that Kung Zhu™ is coming to Nintendo DS™ this fall. Based on the smash hit toys, Kung Zhu™ lets players choose adorable hamsters, train them into ultimate warrior fighting machines, and take them to battle!

An exclusive, rough-and-tumble Kung Zhu™ hamster, named Tull, will come packaged as a Collector’s Edition with the initial release of Kung Zhu™ for Nintendo DS™. Tull sports a never seen before color scheme and will be available for $34.99 MSRP.

“Kung Zhu™ is packed with pets that are cute but become ultra-cool and tough, so it’s a lot of fun seeing that transformation in a videogame,” said David Oxford at Activision. Gary Miller, President, GameMill Publishing, stated, “We are thrilled to be able to bring Cepia’s hottest new line of toys to videogames in light-hearted, family friendly battle style.”

Kung Zhu™ takes players on a high-action journey with the action-packed hamsters of the Special Forces and Ninja Warriors tribes. Play along with the fierce Special Forces hamsters: Stonewall, Sergeant Serge, Rock’O and Rivet, or with the stealth Ninja Warriors hamsters: Yama, Azer, Drayko and Thorn. Fans might even run into a few surprise soldiers from different tribes along the way! Developed specifically for Nintendo DS™, Kung Zhu™ gives players the ability to outfit their pets with battle gear and unleash them to rumble in 35 levels with authentic sounds and motions.

“Kung Zhu™ is on a trajectory to achieve the same level of incredible acclaim and success as the original ZhuZhu Pets™,” said Natalie Hornsby, Vice President of Marketing, Cepia, LLC. “We’re seeing this new property create new fans, and this videogame just adds fuel to the fire through its employment of the brand’s core elements.”

Kung Zhu™ can currently be seen on the Zhu-niverse Tour, stopping in cities all over the country. Tour attendees will be among the first to get their hands on Kung Zhu™ for Nintendo DS™. Please visit www.thezhuniversetour.com for more information.