SANTA MONICA, Calif., Dec 05, 2007 – Activision, Inc. (Nasdaq:ATVI) is making wishes come true this holiday season with games for kids of all ages and interests from the top brands in interactive entertainment including Call of Duty® 4: Modern WarfareTM and Guitar Hero® III: Legends of Rock to games based on such blockbuster movie hits as “TRANSFORMERS,” Sony Pictures Entertainment’s Columbia Pictures’ and Marvel Studios’ “Spider-Man 3,” and DreamWorks Animation’s “Bee MovieTM” and “Shrek the ThirdTM.”

Titles Based on Top Brands in Interactive Entertainment:

Call of Duty 4: Modern Warfare – The new action-thriller from the award-winning team at Infinity Ward, the creators of the Call of Duty® series, delivers the most intense and cinematic action experience ever. Call of Duty 4: Modern Warfare arms gamers with an arsenal of advanced and powerful modern day firepower and transports them to the most treacherous hotspots around the globe to take on a rogue enemy group threatening the world. Call of Duty 4: Modern Warfare is available for the Xbox 360TM video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Windows® PC and is rated “M” for Mature.


Guitar Hero III: Legends of Rock – Fire up the fretboard, crank up the amp and get ready to rock like never before. Guitar Hero III: Legends of Rock offers the ultimate rock experience with new wireless guitars, freshly added content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer modes allow axe-shredders worldwide to compete head-to-head for true rock status as they riff through a star-studded soundtrack including master tracks by legendary artists such as Aerosmith, Guns ‘N’ Roses, The Rolling Stones, Beastie Boys, Rage Against the Machine and Pearl Jam, as well as original songs by guitar icons Slash and Tom Morello. Guitar Hero III: Legends of Rock is now available for the Xbox 360® video game and entertainment system from Microsoft, WiiTM home video game system from Nintendo, PLAYSTATION®3 computer entertainment system, and PlayStation®2 computer entertainment system, and is rated “T” for Teen by the ESRB.

Tony Hawk’s Proving Ground – In the largest and deepest Tony Hawk game yet, gamers are now in total control of their skating destiny in Tony Hawk’s Proving Ground. Set in the streets of Baltimore, Philadelphia and Washington, D.C., the title empowers players with the freedom to define their character, story and style based on the choices they make, the paths they select and the style of skating they want. Tony Hawk’s Proving Ground is available for the Xbox 360TM video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, WiiTM, PlayStation®2 computer entertainment system and the Nintendo DSTM and is rated “T” for Teen.

Enemy Territory: QUAKE WarsTM – Set within the expansive QUAKE universe in the year 2065, id Software’s Enemy Territory: QUAKE Wars offers the ultimate in objective-based multiplayer action, either online or offline with computer controlled players. Up to 24 gamers can play online, electing to play as the human GDF or alien Strogg in one of five unique character classes, and employ an arsenal of weapons, vehicles and deployable armaments for an action-packed test of skill and coordinated teamwork through a series of combat objectives. Enemy Territory: QUAKE Wars is available for Windows PC and is rated “T” for Teen.

Titles Based on Blockbuster Movies:

Bee MovieTM Game – Based on DreamWorks Animation’s hit movie from creator Jerry Seinfeld, Bee Movie Game allows players to race, chase, fly and blast their way through the adrenaline-fueled world from the feature film and beyond. As the witty and courageous Barry B. Benson, gamers are propelled on an exciting adventure to save the bee’s right to produce honey. Bee Movie Game is available for the Xbox 360TM video game system from Microsoft, PlayStation®2 computer entertainment system, Nintendo WiiTM and DSTM and Games for Windows®. The game is rated “E” for Everyone.

Shrek the ThirdTM – In the Shrek the Third video game, players adventure as Shrek® and friends to save Far Far Away in a hilariously twisted fairy tale from the movie and beyond. Gamers assume the role of their favorite characters from the film – Shrek, Donkey, Puss-in-Boots, Fiona, Artie and Sleeping Beauty – and embark on an all-new adventure to save the land from the evil clutches of Prince Charming. Shrek the Third is available for the Xbox 360TM video game system from Microsoft, Nintendo WiiTM, PlayStation®2 computer entertainment system, PSP® (PlayStation® Portable) system and Windows® PC and is rated “E10+” for Everyone 10 and older. The Nintendo DSTM and Game Boy® Advance versions of the game are rated “E” for Everyone.

Shrek®: Ogres and DronkeysTM – Shrek: Ogres and Dronkeys gives handheld gamers the chance to train, play and explore with Shrek and Fiona’s adorable triplets and Donkey and Dragon’s playful offspring, the Dronkeys. Once ready, players use the mischievous youngsters’ newly learned skills and talents to embark on an exciting journey of puzzle solving and mini-game mayhem throughout the hilarious world of Shrek. The game is available for the Nintendo DSTM and is rated “E” for Everyone.

Spider-ManTM 3 – Based on Sony Pictures Entertainment’s Columbia Pictures’ blockbuster feature film, Spider-Man 3 allows players to experience the actions of heroic red-suited Spider-Man and, for the first time ever, his darker, more mysterious black-suited persona. Set in a larger, dynamic, free-roaming New York City, the game gives players the freedom to choose their own gameplay experience through multiple movie-based and original storylines, fully integrated city missions and performance rewards including improved speed, combat maneuvers and agility. Spider-Man 3 is available for the Xbox 360TM video game system from Microsoft, PLAYSTATION®3 computer entertainment system, Windows® PC, Nintendo WiiTM, PlayStation®2 computer entertainment system, and PSP® and is rated “T” for Teen. The Nintendo DSTM and Game Boy® Advance versions are rated “E10+” for Everyone 10 and older.

Spider-ManTM: Friend or Foe – Inspired by the Spider-Man film trilogy and the classic Spider-ManTM comics, Spider-Man: Friend or Foe was designed for younger Spider-Man fans and challenges them to defeat and then join forces with notorious movie nemeses including Doc Ock, Green Goblin, Venom and Sandman, as they embark on an epic quest to overcome a worldwide evil threat. Spider-Man: Friend or Foe is available for the Xbox 360TM video game system from Microsoft, Nintendo WiiTM, PlayStation®2 computer entertainment system, Nintendo DSTM, PSP® and Windows® PC and is rated “E10+” for Everyone 10 and older.

TRANSFORMERS: The Game – Based on Hasbro’s TRANSFORMERS property and the blockbuster live-action feature film from DreamWorks Pictures and Paramount Pictures, TRANSFORMERS: The Game lets gamers control the outcome in the battle for Earth as they choose to protect it as AUTOBOTS or destroy it as DECEPTICONS. The game is available for the Xbox 360TM video game system from Microsoft, PLAYSTATION®3 computer entertainment system, Nintendo WiiTM, PlayStation®2 computer entertainment system, and Windows® PC and is rated “T” for Teen. The Nintendo DSTM and PSP® games are rated “E10+” for Everyone 10 and older.

About Spider-Man Merchandising, L.P.

Spider-Man Merchandising, L.P. is a 50/50 limited partnership comprised of Marvel Entertainment, Inc. and Sony Pictures Consumer Products, Inc. The partnership oversees all of the licensing and merchandising activities for the Columbia Pictures Spider-ManTM feature films as well as the Sony Pictures Television’s animated series entitled “The Spectacular Spider-Man,” all based on the Marvel characters.

About HPG

HPG, the licensing division of Hasbro, Inc. (NYSE:HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro’s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.

About HASBRO

Hasbro (NYSE:HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

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