The following comments come from Eric Hirshberg, CEO of Activision Publishing…

On the next “Call of Duty”:

“By any measure, ‘Call of Duty’ is one of the biggest entertainment franchises in the world, and we expect this year’s game will set a new standard for this incredible franchise. The creative excellence and sheer scale of the game we are making, and the unprecedented online universe that will accompany it, will reset the bar for this genre, giving players a new level of immersion, connectivity, community and, of course, epic action.”

On Project Beachhead:

“On our last call, I told you that we had formed a wholly-owned development studio called Beachhead to lead the creation of an all new connected digital universe to the Call of Duty franchise. This platform will include a suite of services and content plan that will unite and ignite the community like never before. The platform will support in-game integration and bring online experiences and console play together for the first time. It’s been in development for almost 2 years and we’re very excited about this increased value and excitement we can bring to our community through this platform.”

More Beach Head Talk

We haven’t released the details of the business model for Beachhead. It is the response to the passion people have for the game, the amount that people want to engage one another in a connected way. We want to create an experience that was amplifying enough… to be able to be monetized. (It will be) an integral part to the innovation signature of the Call of Duty game this year.” – Activision Publishing CEO Eric Hirshberg

“(Project Beachhead will involve) A lot of new capabilities and services provided free of charge to our customers.” – Activision CEO Bobby Kotick

“The unprecedented online universe that will accompany it will reset the bar for this genre, giving players a new level of immersion, connectivity, community and, of course, epic action. The game has exceeded every internal milestone and we look forward to sharing it with you soon. (Project Beachhead) is the response to the passion people have for the game, the amount that people want to engage one another in a connected way. We want to create an experience that was amplifying enough to be able to be monetized. We are not attempting to monetize or take any experience away that currently counts as part of the value proposition of buying the game” – Publishing CEO Eric Hirshberg

This Year Call of Duty to be the best.

“This year’s Call of Duty has a very high bar to exceed. We believe this year’s Call of Duty initiatives will result in the best Call of Duty experiences we have created to date. (Gamers should be excited with the) creative excellence and sheer scale of the game we are making.” – Activision CEO Bobby Kotick


 

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