“Now that we have the weight of being the largest payer of royalties to the first-parties of any third-party company, I definitely see us as starting to influence hardware design, and they’re thinking about the evolution of the next generation of hardware The good news is that when it does come it’s going to have a powerful impact on our ability to capture a lot of that part of the marketplace today that feature films, television or music [inhabit]. The better news for us right now is it’s going to happen a lot longer from now than we’ve seen with prior generations, because the power and the capability of the hardware we have today is so strong, and the differentiation between the devices is so great that you’re likely to see this cycle last a lot longer than we’ve seen in the past.” – Activision CEO, Bobby Kotick

Yea Activision your cool, but are you starting to think a little to much about yourself?

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