“We feel that the company may have made a strategic mistake in releasing the game more than two weeks ahead of the movie. The title received low initial ratings and could not benefit from the stellar box office performance that followed later. We have lowered our estimate for this title from 3.5M units to 2.2M units (36% reduction) for FY10.” – Stern Agee analyst Arvind Bhatia

First of all, 2.2 million is not a bad number. Second, moving Avatar Wii closer to the movie wouldn’t stop it from being a sucky game.

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