Cammie Talks Third Party Sales and More
Dunaway on third party sales: I think people are still learning first how to make sure that they really use the capabilities of our platform in innovative ways. And secondly, people are still learning how to market to these new expanded audience consumers. And this industry has been one that’s thrived on kind of “launch and move on.” And we see that many titles for the Wii and DS have extremely long tails, and you need to continue to just create awareness and purchase intent and purchase consideration. And you need to deploy new types of marketing than what the industry has typically been doing.
Dunaway on Wii HD: I can tell you unequivocably that there will be no HD Wii. It just really isn’t what the Wii experience is about.
Dunaway on Netflix: We don’t have an announcement to make on that. But with 86 percent of Wiis sitting in the living room, and seeing that people are using Wiis outside of games, that continues to be an opportunity for us.
