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DISCOVERY COMMUNICATIONS SIGNS LICENSING AGREEMENTS FOR NEW MOBILE AND VIDEO GAMES BASED ON DISCOVERY CHANNEL BRAND AND PROGRAMS

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May 19, 2009—Discovery Communications, the world’s number-one non-fiction media company, has finalized three new interactive entertainment licensing deals based on the Discovery Channel brand and hit series DEADLIEST CATCH and CASH CAB.  Built for mobile, PC and console gaming platforms, the games will debut between June 2009 and holiday 2010.

Specifics on the three new games are as follows:

CASH CAB Mobile Game –
CapCom, a leading developer and publisher of mobile games, will create a mobile game based on Discovery Channel’s innovative game show CASH CAB, during which unassuming cab-hailing New Yorkers become trivia show contestants with the chance to win cold hard cash on the way to their destination, or lose and be ejected onto the sidewalk!  In the spirit of the fun-loving series, the CASH CAB game will have players racing against the clock to answer general trivia questions before reaching their New York City destination.  The game launches for cell phones at the end of June 2009 and for iPhones end of August 2009.

DEADLIEST CATCH Mobile Game —
Hands-On Mobile, Inc, a premier mobile technology and marketing company whose portfolio consists of the critically acclaimed Guitar Hero® Mobile, is developing a mobile game inspired by the Discovery Channel’s smash hit DEADLIEST CATCH.  The series follows the captains and crews of four crab-fishing vessels on the Bering Sea, as they brave subzero arctic weather, 60-mph winds and waves the size of four-story buildings to succeed at one of the deadliest –and most lucrative –jobs in the world.   Players of the new mobile game will chart their course and set out from Dutch Harbor, Alaska, choosing one of the famous boats and crews from the series to try their hand at filling their crab holds and become the winning boat in the fleet!

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MySims Racing Coming June 12, 2009

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We’re excited to reveal that this highly customizable kart racer will be in stores June 12, 2009 and the wait will be over! Additionally, the official website is now live so check it out at www.mysimsracing.com.

And that’s not all…we have a few power-up screenshots to help you get through until next month. Power-ups are a strategic way to give you a leg up in the race and hinder your competition. See below for a list of some of the ways you can trip up your opponent and put yourself ahead in the race.

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505 Games and Rolling Stone Magazine Unveil “Rolling Stone: Drum King”

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LOS ANGELES (May 19, 2009) — Global videogame publisher 505 Games (U.S.) and Rolling Stone magazine today announced a new music and rhythm game, Rolling Stone: Drum King for Nintendo Wii™. Available at retailers nationwide this spring, Rolling Stone: Drum King allows gamers to utilize the Wii Remote™ and Nunchuk controller to rock out like some of the greatest drummers of all time.

“For more than 40 years, Rolling Stone has been a staple in the voice of American music culture and entertainment and we are pleased to collaborate with 505 Games as we venture into video games for the first time,” said Will Schenck, Publisher of Rolling Stone magazine. “With more people playing console video games than ever before, this was a natural next step for the Rolling Stone brand.”

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MTV Games, Harmonix and EA Announce “Rock Band® Track Pack™ Classic Rock” Available Now Nationwide

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Cambridge, MA – May 19, 2009 — Harmonix, the leading developer of music-based games, and MTV Games, a part of Viacom’s MTV Networks, (NYSE: VIA, VIA.B), along with distribution partner Electronic Arts Inc. (NASDAQ: ERTS), today announced the release of Rock Band® Track Pack: Classic Rock. The standalone software is available now at retail stores nationwide for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system and Wii system. The suggested retail price for Rock Band Track Pack: Classic Rock is $29.99.

Featuring an outstanding mix of favorite classic rock hits, Rock Band Track Pack: Classic Rock features 20-songs from mega artists such as The Who, Rush, Boston, Police Steve Miller Band, George Thorogood and more!

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X-Play Preview: Ghostbusters

Video Game – E3 2009 – X-Play

SEGA and Interactive Game Group bring first-ever interactive pilates workout experience to the Wii with Daisy Fuentes

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SAN FRANCISCO (May 19, 2009) – SEGA® of America, Inc. today announced Daisy Fuentes Pilates, the first Pilates workout program for the Wii™. Set at a lush tropical resort and hosted by Daisy Fuentes, longtime Pilates icon and star of the entertainment industry, the title supports the Wii Balance Board™. Created in partnership with Interactive Game Group, Daisy Fuentes Pilates features customizable workouts, fitness tracking real-time coaching and interactive feedback.

Daisy Fuentes Pilates, the first self-titled Pilates endeavor, goes beyond the one-way, static workouts of traditional DVDs using the Wii’s controls to monitor movements and offer instant feedback, ensuring proper body motion so players get the most from every Pilates session. Players stay on track following the integrated, on-screen “timing bar” as well as the real-time feedback from Daisy Fuentes herself, whose voice guides the exercises. Players will be able to choose between English and Spanish.

“This is a great way to get Pilates training that fits your schedule and lifestyle,” said Daisy Fuentes. “You can start out as an absolute beginner then move into intermediate and advanced levels–all at your own pace, in the comfort of your own home, and with responsive feedback that helps ensure you’re mastering core skills correctly before you advance.”

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Punch-Out!! Videos

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Activision reinvents Tony Hawk franchise this holiday with innovative skateboard controller

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Santa Monica, CA – May 18, 2009 – This fall players will be able to experience skateboarding like never before in Tony Hawk: RIDE from Activision Publishing, Inc. (Nasdaq: ATVI). For the first time, players will have the ability to physically play the game using an innovative motion sensing skateboard controller, allowing for unprecedented freedom and movement. Tony Hawk: RIDE focuses on innovation and fun, bringing the #1 best-selling action-sports franchise to the forefront with cutting-edge technology for the hardcore fans and accessibility for the mass audience.

“Tony Hawk: RIDE is a massive step forward for the franchise and the gaming industry as a whole,” said Rob Kostich, head of marketing, global brand management, Activision Publishing, Inc. “The skateboard controller will redefine sports games by offering players a true skateboarding experience, hands-free, playing with friends and family at home or online in a variety of different locations.”

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Guitar Hero 5 to empower fans to rock the way they want with the biggest artists and widest array of today’s rock tunes and classic hits

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Santa Monica, CA – May 18, 2009 – Guitar Hero continues to re-define the music and gaming experience this Fall with the release of Guitar Hero 5. Featuring the best variety and biggest rock stars of today combined with classic rock anthems, Guitar Hero 5 is the latest installment of the world’s most popular music game. For the first time ever, players can customize the make-up of their band by rocking with any combination of instruments in-game: whether it be two guitars and two drums, or three guitars and a microphone, any combination is possible, allowing players to experience music their own way. Brand new, innovative, easy-to-use gameplay modes like Party Play and RockFest put fun, competition and control at center stage as fans tailor the Guitar Hero experience to match their personal style and interests. For extended hours of entertainment, downloadable content from Guitar Hero® World Tour will be compatible with the game and will automatically be updated to include all of the upgrades and enhancements of Guitar Hero 5.*

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NEW PUNCH-OUT!! GAME FOR WII PACKS A NOSTALGIC WALLOP

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Classic Franchise Returns to the Ring with Motion Controls, Multiplayer Action and New Surprises

REDMOND, Wash., May 18, 2009 – Today the world of video game boxing returns to its roots with the launch of the new Punch-Out!!™game for Nintendo’s Wii™ console. The game brings immersive motion controls to an iconic franchise that has been around since the days of the NES™. Players are invited to step into the ring as underdog Little Mac as they go toe-to-toe with an array of memorable characters, including familiar faces like Glass Joe, King Hippo and Don Flamenco.

The motion-sensitive Wii Remote™ and Nunchuk™ controllers turn the swings players make in real life into on-screen punches. Both novice and veteran gamers can pick up Punch-Out!! and punch their way to the top. The optional Wii Balance Board™ accessory (sold separately with Wii Fit™) can be added to provide an extra challenge for advanced players who want to literally bob and weave through their fights. For those who insist on old-school Punch-Out!! purity, the game also can be played with classic NES-style controls by turning the Wii Remote controller sideways.

Even players who have battled through the original games hundreds of times will find new challenges with Punch-Out!! for Wii. For instance, once Little Mac (with the help of trainer Doc Louis) has pummeled his way through all the contenders, they return to offer him new challenges in Title Defense Mode. Only this time, their traditional weaknesses have been eliminated and players must find new ways to achieve victory. In this mode, the once-harmless Glass Joe now wears headgear, and King Hippo’s vulnerable belly is protected behind a manhole cover. The new twists ensure fans enjoy a completely new play experience.

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HIGH VOLTAGE SOFTWARE REVEALS E3 2009 PLANS

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The Conduit developer High Voltage Software confirms booth at E3 2009, plans to unveil new IP

Hoffman Estates, IL – May 15, 2009 – High Voltage Software, Inc., the independent developer behind the upcoming Wii first-person shooter The Conduit, today announced that it will host a booth at next month’s Electronics Entertainment Expo (E3), where visitors will have a chance to play the studio’s latest title. The company has chosen E3 as the venue to debut a previously unannounced IP behind closed doors to select media representatives.

“2009 is already shaping up to be a groundbreaking year for this studio,” said Kerry J. Ganofsky, CEO and founder of High Voltage Software. “The release of The Conduit is just around the corner and there is more to come. We feel that E3 is the perfect opportunity to show off our hard work and give a taste of our very latest project.”

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