NINTENDO GOES GREEN WITH ENVIRONMENTAL GAME AND 500 TREES

Chibi-Robo: Park Patrol for Nintendo DS Shows Kids How to be Green

REDMOND, Wash., Oct. 2, 2007 – Nintendo is on a mission to make some locations – both virtual and real – a little greener. In honor of today’s launch of Chibi-Robo™: Park Patrol for the portable Nintendo DS™, Nintendo is offering 500 tree seedlings to kids who want to help keep their environments clean and beautiful.

Chibi-Robo: Park Patrol is one of the first games based on the growing environmental movement, and it’s a great way to get kids and their parents on a green path. In the game, players take on the persona of a cute little robot. They clean up a park by planting flowers, building park equipment and defeating toxic enemies called Smoglings.

Chibi-Robo: Park Patrol lets players use the Nintendo DS touch screen to control actions like watering plants, squirting enemies or riding a bike. Chibi’s good deeds are converted into Happy Points that power him and the friendly toys he meets along the way. He even uses environmentally friendly modes of transportation to get around.

“From hybrid cars to energy-conserving light bulbs, everyone is going green,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Chibi-Robo: Park Patrol represents one of the first environmentally themed video game adventures.”

To get a tree seedling, register at www.Chibi-Robo.com between now and Nov. 9. Before America Recycles Day on Nov. 15, Nintendo will choose 500 people at random to receive a seedling that they can plant in their community.

But Nintendo’s environmental efforts are not limited to video games. In the real world, Nintendo has already undertaken multiple initiatives to help preserve the environment.

Nintendo:

  • recycles the paper it uses company-wide, limits the use of colored paper (since it’s not easily recycled) and purchases recycled paper towels, report covers, message pads and writing pads.
  • recycles more than 70 percent of the waste generated at its headquarters and promotes the recycling of aluminum cans and glass in its corporate cafeterias. According to the U.S. Environmental Protection Agency, the United States as a whole recycles about 32 percent of its waste.
  • requires manufacturers not use any banned substances (such as lead, mercury, etc.) in components, nor use them in the manufacturing process for any components used in its products.

Chibi-Robo: Park Patrol
Rated: E for Everyone
Available: Oct. 2 exclusively at Wal-Mart stores
For more information: www.Chibi-Robo.com.

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 420 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.nintendo.com.