Does Streetpass still work?
Seems there’s still life in the expo world, and the gaming industry is better for it. The Entertainment Software Association and veteran event production company ReedPop have announced they’re teaming up to bring E3 2023 to the Los Angeles Convention Center in the second week of June, 2023.
ReedPop is behind shows such as PAX, New York Comic Con, Star Wars Celebration, and more. So, if you’re wondering if they’re up the task, it would appear they are. The announcement promises that “E3 2023 will welcome back publishers, developers, journalists, content creators, manufacturers, buyers, and licensors.” Are fans/consumers being left behind? Not entirely, as the event will also feature in-person components along with digital showcases. However the announcements reach you, ESA and ReedPop expect those to include, “…titanic AAA reveals, earth-shaking world premieres, and exclusive access to the future of video games.”
As for what that means, Kyle Marsden-Kish, ReedPop Global VP of Gaming, explains, “For years, we’ve listened, heard, and studied the global gaming community’s feedback. E3 2023 will be recognizably epic—a return to form that honors what’s always worked—while reshaping what didn’t and setting a new benchmark for video game expos in 2023 and beyond.”
So, no concrete details yet, but it’ll be exciting to see how this will all come together. It’ll also be interesting to see which game developers and publishers hop on board. The gaming industry (like most) has shifted to less expensive and more targeted digital announcements, such as the Nintendo Directs. But whereas that can work for companies such as Nintendo, Sony, and Microsoft, smaller companies can’t get the eyeballs that the big three can. Plus, there’s no denying the excitement and buzz of an in-person event with many companies trying to outdo one another in both product and presentation.
Media registration for E3 2023 is currently set to open in late 2022. Confirmed exhibitors, hotel and travel guides, event schedules, and more will be shared in the coming months, so you may want to follow E3 on Twitter, Facebook, or Instagram to keep on top of things. Of course, we’ll keep you posted, too.
