E308: Nintendo Winning Over 3rd-Party Publishers
Nintendo Co Ltd, surging from the commercial success of its Wii game machine, is winning over this coveted group of partners in a marked departure from the Wii’s ill-fated predecessor, the GameCube.
During this week’s E3 video game industry trade show, Nintendo boasted about the success that third-party publishers are finding on the Wii, saying that 19 non-Nintendo games have surpassed the 400,000 unit sales mark in the United States.
Nintendo is developing putting the moves on 3rd-parties this year. I have a feeling that’s why we didn’t get so many huge game announcements because those would completely overshadow 3rd-party offerings.