“We’re proud to partner with an innovative marketing company like Dr Pepper that has such a rich heritage,” noted Elizabeth Harz, Senior Vice president of Global Media Sales for Electronic Arts. “EA is always looking for new ways to reach its fans, and by aligning with Dr Pepper, we’re able to offer consumers premium content that enhances the gaming experience.”

“The first-of-its-kind partnership with EA will give Dr Pepper fans an unrivaled experience by adding exclusive value to their games such as new levels and items,” added Tony Jacobs, Vice President of Marketing for Dr Pepper. “EA is the only media company that could reach our target audience with the breadth and depth of titles for gamers on any gaming platform.”

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