“I think we need to move much quicker, in particular with Madden, through a digital world. You’re going to see more announcements there how we digitize our Madden consumer. What we’re starting to do now is actually start to see growth on next-gen platforms, and perhaps more importantly you’re going to see digital subscriptions, digital microtransactions; all those things that we seem to be able to drive hard against all our franchises, against the Madden consumer. What you should be looking for from me is ‘How do I get an extra $4 or $5 dollars?’, which is high margin digital revenue from that install base rather than continue to sell more packaged goods. It keeps the disc in the drive longer, it stalls trading the game in, it allows me to be able to take further advantage of that consumer over a longer period of time. Even if we do get second sales, we see that as an opportunity to drive digital margins. Sports games, because their seasonality runs out, are always something tempting to trade in. We’ve got to be able to build business models around allowing that consumer to trade it in and then monetize them. We’re certainly going to do a lot of that this year.” – EA’s Peter Moore

Many game developers are talking about going digital. Madden would be the biggest game to go that way. What are your feelings about digitize games?

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