EA had 605 of it’s own employees us EA Sports Active, participate in the worlds largest simultaneous video game exercise routine.

“Definitely the Wii Fit played a role in how we view the fitness and wellness market. Nintendo’s done a wonderful job of making that accessible to consumers. But we wanted to take a slightly different approach, one that’s more in line with what EA Sports is about. So a more western approach to fitness: Getting your heart rate up, sweating, getting the pulse racing a little more.” – Dave McCarthy, vice president and EA Sports executive producer

Link