“We need to grow into a more mass market company, and at the same time we need to make sure we’re digitizing our content, we’re having deeper and more meaningful relationships direct to consumers. …We’re investing this year alone $150 million, with no associated revenue with that, in building out our online infrastructure, so we’re well positioned to go forward with this direct-to-consumer digitization strategy. We have the infrastructure, we have the ability to interact with both our retailers and our retailers’ customers, and the ability to drive our business going forward as we enter this new world of connectivity…is going to be very important. We’re starting to see the results of scale and leverage being brought down to the bottom line, with growth in our operating income. We’re very bullish about our ability to continue that.” – Peter Moore, EA

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