“Over the coming years, we will transform EA from a packaged goods company to a fully integrated digital entertainment company. We’re transforming EA to a games-as-a-service model.” – EA CEO John Riccitiello

In my humble opinion I believe all of the gaming industry will move towards a digital/cloud based model. As internet services are becoming  faster and more widespread, at the same time of gaming production increasing, it seems more reasonable to go to this EA model.