“The design strategy with Madden NFL ‘07 was a good strategy at the time to focus on the hardcore players — but then we later realized, based on testing, the differences in the core audience of the Wii. Right before finalization, we had to change course and add Family Play mode. We wanted to get across that anyone can play Madden now. Our campaign for this was extremely successful, and our partnership with Nintendo came out with a great commercial. But now my five year-old walks around the house going, ‘This is my house now!’” – Dave McCarthy, executive producer of Electronic Arts’ Fusion business unit

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