GamerMetrics Analyst Talks Wii Core/Mainstream ‘Fine Line’
As Nintendo moves forward with its strategy to expand the videogame market beyond the traditional 18-34 year old male buyers, it’s important not to lose sight of the core audience that helped to establish Nintendo as one of the indispensable players in the marketplace.
To date, Nintendo has performed a remarkable balancing act of retaining its loyal fanbase, while also expanding its products to brand new audiences with accessible and simple new IPs. But will there be a tipping point where these loyalists lose faith in Nintendo’s ability to provide a deep and complex gaming experience?
