“That assumes that there will be price cuts on the PS3 and potentially one on the Wii. It’s hard to tell if we actually need a price cut on the Wii to get to our numbers. There are some price cuts built into that assumption, but not until the third quarter. I think as I said initially, the hardware price points where they’re at right now, given this economic environment are potentially too high or are too high, and that if the platform holders are going to make the numbers that they forecasted for the year, those prices would have to change.” – CEO Daniel Dematteo

In my opinion I wouldn’t be surprised to see a price drop by the end of the year for the holiday season. Even though the Wii is still selling strong, it has seen an decline in sales. To keep the momentum I see Nintendo giving shoppers another reason to buy it, a cheaper price tag.

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