Leo Burnett who has spent the past 7 years as Nintendo’s advertising agency has said good bye to Nintendo today.

Weeks before the Wii launch, it insisted that ads for the console were reshot to ‘look more like ads’, rather than the documentary-style spots Leo Burnett had created (Marketing, 22 November 2006). Leo Burnett had subsequently been unhappy with the lack of creative authority it had on the account.

I’m sure theres a million applications sitting on Nintendo’s desk as I speak.

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