Prepare to be Hooked by Reel Fishing Challenge!

Burlingame, Calif., June 29, 2009 – Natsume Inc., a worldwide developer
and publisher of family-oriented video games, announced today that
Reel Fishing Challenge has been released for digital download on
WiiWare.  The latest entry in the best-selling Reel Fishing series
brings the most true-to-life fishing experience yet to the Nintendo
Wii.

“We are excited to bring the respected Reel Fishing series to WiiWare,”
said Hiro Maekawa, President and CEO at Natsume. “The Wii’s
motion-sensitive controls have allowed us to create a true fishing
experience!”

Reel Fishing Challenge offers a fun and challenging experience for
novice fishers and master anglers alike. Put your skills to the test
and discover new types of fish in the challenging mission mode, or
relax and enjoy the game at your own pace in free play mode. No matter
which mode you play, the game’s beautiful graphics and natural setting
bring the fishing experience to life. Each fish looks and moves so
much like the real thing, you might mistake your TV for an aquarium!

As an added bonus, players who have Reel Fishing Angler’s Dream for the
Wii can unlock bonus missions and additional fish in Reel Fishing
Challenge.

Reel Fishing: Challenge will be available for digital download on
WiiWare today. For more information, please visit www.natsume.com.