No Demos Planned for Wii Ware
(On whether or not there will be downloadable WiiWare demos) The intention is that the creators will create the game and we’ll make it available on WiiWare after it passes certification. But we really don’t want to impose kind of too many restrictions on developers, or too many requirements. As an example, in many cases we don’t want to say just because people can connect to the Internet that they have to make a multiplayer via the Internet version, or Wii Connect 24 modes, or take advantage of all the types of features that are available. The key for us is not to impose too many restrictions on the content creators and allow them to create the content that and the features that they think are more suitable to express their vision of the product. And creating demos or having demos as a requirement is a very costly type of endeavor, so it’s not a requirement from Nintendo. – Nintendo of America director of project development Tom Prata
“We do not intend to have a ‘try-before-you-buy’ model that requires developers to create expensive demos. Nintendo plans to provide information on games similar to what Nintendo in Japan is doing with the Everybody’s Nintendo Channel where creators can share information on their game directly to Wii consumers.” – Golin Harris statement
The lack of game demos for Wii Ware is a bit of a bummer, but at least this means developers will focus on more original content.