Kids are attracted to visual, interactive forms of communication. It’s not going to be easy for sport to counter that… You won’t hear me saying sport is not fun — it is. But it requires austerity and discipline. The answer is achievement. You will never achieve in a video game. It is not really success.

I guess I can kiss my dreams of seeing Video games in the Olympic games. Well, that is until a new Olympic President. How do we do that?