I think online is very important. We have a ridiculous number of people playing FIFA online every day.

When the community guys were over in Vancouver it was during the Champions League final and we went from 40,000 people playing FIFA online to zero in the space of five minutes when the game kicked off.

Then at half-time it went back up again to 20,000, then back down to zero for the second half and then back up again to 45,000 at the end of that match. So we have a TV in the office now so we can spot server outages, see who’s playing and where.

We’ve had almost 300 million games of FIFA played online since launch and it’s not let up. It’s just constant. That’s really nice and yeah, we’d be idiots not to do more online stuff. – FIFA’s British producer David Rutter

Full interview here