NEW YORK, May 17, 2010 – The American Heart Association and Nintendo of America today announced a first-of-its-kind, multifaceted strategic relationship aimed at helping people create healthy lifestyles through physically active play. The two organizations will work together on multiple fronts to help consumers discover how active-play video games contribute to healthy living. Their joint efforts will arm consumers with information, provide people with hands-on experiences and arrange a summit of representatives from different backgrounds to discuss the benefits of active-play video games.
“Our two organizations come from different worlds, but we share a common goal,” said Clyde Yancy, M.D., president of the American Heart Association. “Showing people accessible ways to stay active has been a part of our mission for decades, but our research tells us nearly 70 percent of Americans are getting no regular physical activity. As an organization we are looking for ways to change this. Nintendo has demonstrated clear leadership in active-play video games with the popularity of the Wii system, and I’m confident that together we can encourage Americans to become more physically active.”
THE FOLLOW-UP TO THE REVOLUTIONARY GAME FOR NINTENDO DS HAS AN OFFICIAL NAME PLUS MORE WORDS, ADJECTIVES AND LIMITLESS CREATIVE POSSIBILITIES FOR GAMERS OF ALL AGES
Warner Bros. Interactive Entertainment announces Super Scribblenauts as the title for its follow-up to the groundbreaking hit video game. In the first game, players used their imagination to write any word to bring that object to life and use it to solve puzzles. The original Scribblenauts for Nintendo DS has sold more than 1.1 million units worldwide since its launch in September 2009.
Available in autumn 2010, Super Scribblenauts for Nintendo DS expands the innovative elements from the acclaimed first title, offers upgraded controls and provides gamers with hours of original entertainment with ingenious, fun-filled new features. In Super Scribblenauts, created and developed by 5TH Cell, players use the stylus and touch screen to help Maxwell, the game’s hero, acquire the “Starite,” the prize earned from solving the puzzle in even more robust challenges and redesigned levels.