REDWOOD CITY, Calif. – (Business Wire) Electronic Arts Inc. (NASDAQ: ERTS) today announced multi-year license agreements with consumer electronic accessory manufacturers Sakar International Inc., Sunflex Europe and ACCESSORIES 4 TECHNOLOGY Ltd. (A4T). With the agreements, the EA SPORTS™ label and its partners will bring to market EA SPORTS-branded peripheral products, including for the EA SPORTS Active line of interactive fitness products, to enhance the interactive experience across multiple titles for gaming consoles, PCs and mobile platforms.
Sakar, Sunflex and A4T will be working collaboratively with EA SPORTS and IMG to market and distribute new EA SPORTS-branded peripherals across the globe, designed to enhance the experience of playing EA SPORTS video games and interactive fitness products. These agreements are the latest round of partnerships created in collaboration with IMG Licensing, the exclusive worldwide consumer product and brand licensing agent of EA SPORTS.
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