Shoppers to be Treated to In Store Rock Band Game Play Kiosk and Exclusive Shopping Deals
New York, NY – November 25, 2009 – MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), is set to make holiday shopping fun for the entire family by offering in-store Rock Band™ game play kiosks, Rock Band merchandise and special promotions at Old Navy stores.
On Thanksgiving Day, to give customers the most flexibility to get great fashion and gifts at great value, select Old Navy stores will be open to kick off their weekend-long Gobblepalooza promotion, featuring 3 days of rockin’ deals and special Rock Band product gifts with purchase. The holiday promotion begins on November 26.
Consumers will be treated to a rockin’ shopping experience when Old Navy unveils Rock Band game play kiosks in close to 700 stores in the United States and Canada. The kiosks will be featured throughout the holiday season, giving families a fun outlet during their busy holiday shopping trips.
Rock Band Reaches Unprecendented Milestone By Offering More Music and Artists Than Any Other Music Video Game Via Disc and Downloadable Content
BOSTON/NEW YORK – Nov. 25, 2009 – Harmonix, the leading developer of music-based games, and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), today announced that Rock Band now has more than 1,000 songs available for consumers to play within the Rock Band Music platforms for the Xbox 360® video game and entertainment system from Microsoft, PlayStation® 3 computer entertainment system and Wii™. Featuring the music of more than 390 bands, the Rock Band platform is, without question, the industry leader in providing the best selection of interactive musical content, songs and artists.
“When we launched Rock Band two years ago, we made a promise to create a music gaming experience that delivered on a weekly basis more songs and artists than ever imagined,” said Alex Rigopulos, co-founder and CEO of Harmonix Music Systems. “We’re extremely proud to pass this remarkable milestone of over 1,000 songs in Rock Band and will continue to innovate and bring more of the best music to Rock Band players all over the world.”
“The library of great songs available to players on the Rock Band platform is vast and continues to grow,” said Paul DeGooyer, Senior Vice President of Electronic Games and Music at MTV Networks Music Group. “This milestone reflects a tremendous amount of hard work from the world-class teams at Harmonix, MTV Games and at our artist, management, label and publishing partners.”
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