WHAT:

On Oct. 29, style-minded mothers and daughters will prove their fashion sense and shopping smarts during Nintendo’s Style Savvy™ “Fashion Fest,” a unique launch event for Style Savvy, a new fashion video game for the hand-held Nintendo DS™ and Nintendo DSi™ systems. Co-hosted by Nintendo and JCPenney’s Manhattan store, the event will include a live runway challenge in which mother-daughter teams must use their creativity to select fashionable styles within a set budget. Expect fashion-forward fun as mothers and daughters tell one another what to wear and put their own “smart shopping” skills to the test. Attendees can also enjoy a special appearance by acclaimed designer Charlotte Ronson and mini-consultations by professional stylists, snap memorable pictures at a red carpet photo station, win prizes and be among the first consumers to play Style Savvy in advance of its Nov. 2 release date.

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