BENTONVILLE, Ark., Aug. 10 /PRNewswire-FirstCall/ — As sports fans and gamers eagerly await the Aug. 14 arrival of Madden NFL 10, Walmart (NYSE: WMT) is preparing for what is always one of the biggest video game releases of the year. This week, the retailer is prepping more than 2,500 24-hour stores for a 12:01 am Aug. 14 midnight release of the game. In addition, the retailer is adding celebrity advice on its web site for how to challenge opponents, introducing special offers, and even rolling back the price of flower bouquets to help guys smooth things over with their loved ones once “Madden madness” strikes.

To celebrate the game’s release, Walmart is adding an extra level of fun, with new elements and tips for gamers getting ready for Madden NFL 10:

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