SANTA MONICA, Calif., July 15, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — Activision Publishing, Inc. (Nasdaq: ATVI) and Pro vs. GI Joe announced today a new partnership to host the “Activision Showdown,” a series of video game competitions bringing together active duty troops with some of the world’s most popular professional athletes for a once-in-a-lifetime experience. Featuring blockbuster franchises, including Guitar Hero(R) and Call of Duty(R), the Showdown series offers service members a chance to not only square-off online in friendly exhibitions playing the hottest video games, but also have the chance to connect with families back home via video conference.

Activision’s Showdown kicks-off next week Friday, July 24, prior to the Brickyard 400 at the Indianapolis Motor Speedway with members of the Indiana National Guard, currently stationed in Kuwait and Iraq, facing-off in a match of Guitar Hero Smash Hits against NASCAR Sprint Cup Series star Martin Truex Jr., driver of the No. 1 Guitar Hero Smash Hits Chevrolet for Earnhardt Ganassi Racing with Felix Sabates. The troops’ families will also be in attendance to participate and spend time online with their loved ones abroad.

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